{"id":340,"date":"2026-10-30T22:15:31","date_gmt":"2026-10-30T19:15:31","guid":{"rendered":"https:\/\/yeni.teknolojivepsikoloji.com\/about\/"},"modified":"2026-10-31T04:19:56","modified_gmt":"2026-10-31T01:19:56","slug":"about","status":"publish","type":"page","link":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About<\/p>\n\t\t\t\t\t

Software, informed by behavioural science<\/em><\/h1>\n\t\t\t\t\t

Teknoloji ve Psikoloji At\u00f6lyesi (TPA) is a software and infrastructure studio that builds products by watching how people actually use software.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Who we are<\/h2>\n\t\t\t\t\t

From Maltepe, Istanbul, our team builds industry software<\/a>, hosts organisations' websites and servers on our own infrastructure<\/a> and designs digital literacy programmes<\/a> in Erasmus+ projects. [Founding story and year: to be added]<\/p>\n\t\t\n<\/div>\n

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What \"psychology\" means to us<\/h2>\n\t\t\t\t\t

Behavioural science and user experience. We use it to understand where users hesitate, what they skip and why they give up. Our expertise is software and user experience; we do not offer psychological counselling or therapy.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Approach<\/p>\n\t\t\t\t\t

We watch people first, then write the code<\/h2>\n\t\t\n<\/div>\n
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01<\/p>\n\t\t\t\t\t

Observe<\/h3>\n\t\t\t\t\t

We work alongside your team and record how the job is actually done.<\/p>\n\t\t\n<\/div>\n

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02<\/p>\n\t\t\t\t\t

Understand<\/h3>\n\t\t\t\t\t

We use behavioural science to interpret the steps people get stuck on, skip or repeat.<\/p>\n\t\t\n<\/div>\n

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03<\/p>\n\t\t\t\t\t

Build<\/h3>\n\t\t\t\t\t

We build the software, infrastructure and security together, and host them on our own servers.<\/p>\n\t\t\n<\/div>\n

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04<\/p>\n\t\t\t\t\t

Measure<\/h3>\n\t\t\t\t\t

Usage data shows what works, and we keep improving the interface.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Team<\/p>\n\t\t\t\t\t

[Team]<\/h3>\n\t\t\t\t\t

[Team members, roles and photos: to be added with permission]<\/p>\n\t\t\n<\/div>\n

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Company details<\/p>\n\t\t\t\t\t

Teknoloji ve Psikoloji At\u00f6lyesi<\/h3>\n\t\t\t\t\t

F\u0131nd\u0131kl\u0131 Mah. Evren Cad. No:92-94\/8, 34854 Maltepe, Istanbul, T\u00fcrkiye
MERS\u0130S (Central Registration System) No: 6071 5491 3400 0001
[Registered trade name and tax office: to be added]<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About Software, informed by behavioural science Teknoloji ve Psikoloji At\u00f6lyesi (TPA) is a software and infrastructure studio that builds products by watching how people actually use software. Who we are From Maltepe, Istanbul, our team builds industry software, hosts organisations’ websites and servers on our own infrastructure and designs digital literacy programmes in Erasmus+ projects. […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-340","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/pages\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":1,"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/pages\/340\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/pages\/340\/revisions\/371"}],"wp:attachment":[{"href":"https:\/\/yeni.teknolojivepsikoloji.com\/en\/wp-json\/wp\/v2\/media?parent=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}